Skip to content20cuts
Menu

By use case

Product launch videos

A launch video introduces the product through one useful result and shows how a customer gets there. The homepage version and shorter social versions can share the same product demonstration.

These scenes use Relay, a fictional product from our example library. Click any one to play it with sound.

The opening introduces a useful task.

A recognizable task or result gives the viewer a reason to continue. We can then introduce the context and explain the parts of the workflow needed to understand that result.

In the approved 20cuts type study, scattered feature words gather into one clear story, then carry into the closing line. The sequence demonstrates how a short launch version can keep one message through several beats.Film excerpt · staged exampleOpen 10-second excerpt ↗Silent excerpt

The launch date belongs in the brief.

Tell us when the video needs to be ready and where it will appear. We agree on the production and review schedule before purchase, including any shorter versions, captions, and delivery formats.

Open full-size image in a new tab. Cropped Alder & Ash WhatsApp example. Yesterday’s message identifies order 7231. Today the customer says it has not shipped before a Friday flight; the reply confirms express routing, Thursday arrival, and confirmation 7231-E.
The fictional customer needs order 7231 before a Friday flight; the reply gives a Thursday arrival and a confirmation number. That specific outcome supplies a useful opening for a product launch story.Film still · staged exampleView full size ↗

A complete video shows how the scenes fit together.

Our examples include complete videos and individual scene studies. You can watch the work before requesting a preview for your product.

Watch the examples

Make your next product video.

Try a free animation, make a film with the system, or have 20cuts plan and make it.

Make your first animation freeA runnable type-motion project, plus planning templates and prompts.20cuts Creation System · $29.99 one timeLearn to prompt AI, edit the supplied projects, and make your own product film.Have us make it · $899A 30–45-second silent film and two short edits.

Have a question? Send us a message.